Sony Music Group (SMG) announced on Wednesday the opening of its new headquarters for Southeast Asia, based in Singapore.
The flagship office will house SMG companies including Sony Music Entertainment (SME), Sony Music Publishing (SMP) and artist and label services company The Orchard. It will also serve as the new base for Sony Interactive Entertainment, creators of PlayStation.
An opening ceremony saw the participation of Singapore’s Minister of State at the Ministry of Trade and Industry, Minister of Culture, Community and Youth, Alvin Tan, and Lim Tse Yong, Deputy -Chair of the Singapore Economic Development Board. Among the talent in attendance were local Singapore stars Sezairi, Linying and Benjamin Kheng.
SME said the opening of the office increases its investment and cements its long-term commitment to the Southeast Asia region. It will include specialists in pan-regional marketing, data analytics, human resources, finance, digital innovation, business development, A&R and advertising, focused on Singapore and the Greater Singapore region. ‘South East Asia.
“Our new headquarters in Southeast Asia will allow us to work more closely with our sister companies, combining innovation and entertainment to create even more benefits and opportunities for artists in the region,” said Shridhar Subramaniam. , SME President, Corporate Strategy and Market Development, Asia. and Middle East.
Sony Music Group is home to some of Southeast Asia’s best-known artists and songwriters, including Eric Chou, Tabitha Nauser, Gary Valenciano, Zee Avi, Dandy Hendstyo, Rhosy, Jason Chan, A-Teez, Ben&Ben and Fatin .
“The music scene in Asia is thriving,” said Priya Dewan, vice president of international marketing, Asia Pacific and MD, Southeast Asia and Korea at The Orchard. “We always want to make sure our labels and partners have access to the information, opportunities, platforms and services they need to grow their audiences in global markets.”