The world’s #1 global luxury brand, Sotheby’s International Realty, continues to expand its presence in Las Vegas.
Las Vegas Sotheby’s International Realty, under its president and longtime Las Vegas luxury realtor, Randy Char, will move this fall to a new headquarters in the Southwest Valley along the 215 Beltway. It will occupy more than 12,000 square feet at UnCommons to support its expansion of luxury real estate services in the Valley. The company currently has offices in Lake Las Vegas, Summerlin and Tivoli Village in the West Valley.
“We are excited to build a central campus for Las Vegas Sotheby’s International Realty, and we believe UnCommons is the perfect location,” Char said. “It will be very progressive architecture and fantastic restaurants and services. It is a perfect environment for our employees and our customers. The luxury clientele continues to come in from all over the world as the city matures. the lifestyle they demand, and we believe this office reflects that. This luxurious office is a sign of the investment and commitment Sotheby’s has made in Las Vegas.
Sotheby’s International Realty was founded in 1976 as a real estate service for the discerning clients of Sotheby’s auction house. Today, the company’s global footprint spans approximately 1,000 offices located in 79 countries around the world.
In 2020, Synergy Sotheby’s International Realty in Southern Nevada came under the new ownership of Thomas Wright and Scott Webber, who collectively have territories in Utah, Colorado, Sierra Nevada, Palm Desert, Sun Valley, India. Idaho and Las Vegas. They renamed the Las Vegas franchise Sotheby’s International Realty and set the stage for expansion with their investments, including the new office, Char said.
The Las Vegas franchise has about 70 agents and employees.
“We are building for the growth of the city,” Char said. “A lot of companies are trying to figure out how to get a slice of the luxury market. We believe ours is the only truly global luxury brand represented in 79 countries and territories with 25,000 agents and 1,000 offices. Sotheby’s global sales International Realty reached an all-time high of $204 billion in 2021, and this group holds the largest share of all franchise owners in the business.”
By having a big, globally recognized brand, Char said their customers believe reach is important. Being local is great, but many customers want to know you have a lot more influence outside of town, which Char says is more in demand than ever.
Competition among luxury brokerages is heating up, and Char said Las Vegas Sotheby’s International Realty is well positioned.
The customer expects high service, and you can’t do business as usual and expect to deliver the same product in today’s era, Char said. What sets you apart is your service, your marketing and your brand. There has been a lot of brand consolidation and the big global brands have more merit.
“Las Vegas Sotheby’s International Realty is disrupting the Las Vegas luxury real estate industry,” Char said. “From intentional partnerships to a new style of luxury services, our firm is rooted in difference and goes beyond the status quo. “Verified and approved by iconic auction house Sotheby’s, our new location at UnCommons will allow us to provide a level of service to our agents and their clients that this community has never seen before.”
Char said luxury is not a price but a way of life. Las Vegas is growing with the arrival of professional sports and continued investment along the Strip and throughout the city. There’s a lot more wealth pouring into the valley as people leave California and move to Las Vegas, he said.
“As the city continues to grow, especially with the resumption of international travel and conventions, it’s going to attract more business here and people wanting to buy here,” Char said. “We are positioning ourselves for that future.”
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