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I am a fashion editor and am blown away by these eco-friendly heels

This fancy shoe brand is committed to saving the planet and our feet from the throbbing pain

Rachel richardson

As for the heels, we have a lot options, but it’s actually very rare to find a fancy shoe brand that boldly makes lots of promises up front – and actually delivers. Well, that’s precisely what Ma’am Shoes did, and I’m so here for it. The new Los Angeles-based brand made its debut by declaring that women no longer have to choose between style and comfort, and went one step further by using sustainable materials to source locally and produce their very cute and colorful line of quality sandals, heels and ankle boots (coming soon).

Jennifer chan

Jennifer chan

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madam shoes

madam shoes

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Buy now: $ 300; maamshoes.com

My interest immediately piqued when I browsed the site for more details and I was pleasantly surprised to find that Ma’am was more than just cute suede shoes. The eco-conscious line makes it known that they are created by women for women, and their mission is to make the world a better place. Understandably, there are strong feelings of empowerment and equality for women on their minimalist packaging, and upon closer inspection, I found that Ma’am even partnered with nonprofits. like United States of Women and I Am a Voter to give back and make an impact where it matters. If there was a shoe election in the fashion world, I would definitely vote for Ma’am Shoes.

So when the brand offered to send me a pair of their cute Ruth heels, I took them out for a walk to see how they performed. I wore them for brunch followed by a walk around town afterwards, and I felt cool, confident, and totally at ease. The (very) manageable heel height made for an enjoyable day without any complaints, and it turned out that the Ma’am team tested different heel heights, widths, insoles, outsoles and fabrications for finding the perfect equation to keep consumers comfortable on their feet to “walk the walk”. I like this.

Jennifer chan

Jennifer chan

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“At Ma’am, we reject the idea that the bigger the better and that women need throbbing feet to be powerful,” the website proclaims. Music to my ears. The older I get, the more I realize that more reasonable heel heights are better for my joints (did I really just say that?) On your precious feet.

Jennifer chan

Jennifer chan

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This particular style comes in four fun colors, and the soft petal pink hue I chose was a good start from the typical beige and neutral hues I usually gravitate towards in the fall. At $ 300, these shoes don’t come cheap, but the quality and brand history are well worth it, if you ask me.

madam shoes

madam shoes

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Buy now: $ 300; maamshoes.com

And later this month, Ma’am is expanding its line to offer ankle boots in a rich ink indigo hue with a cool cylindrical heel. As if they weren’t tempting enough, for every pair of Shirley Boots sold, $ 10 will be donated to Baby2Baby, a non-profit organization that provides diapers, clothing and more to children living in poverty.

madam shoes

madam shoes

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Buy now: $ 350; maamshoes.com

In short, Ma’am Shoes makes the difference in more than one way.


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Rodney N.

The author Rodney N.