Screenshot via YouTube/MTV News
Fans once again proved their devotion to 21st century global superstars BTS eventually selling a pop store focused on selling BTS merchandise. This isn’t the first time that BTS fans, known as ARMY, have completely sold out an item, from bracelets to cars, BTS’s approval and demand is so high that it seems almost impossible to keep up. As a welcome misfortune, that’s precisely what happened to a Canadian pop-up store in Toronto.
Toronto-based Irish journalist Mae Silvestre, who also happens to be an ARMY, shared the news of the Canadian store’s temporary hiatus “The BTS Pop-up: Space of BTS” on DailyHive, stating that “it’s not just concert tickets that BTS is likely to sell out – apparently, they can sell out a whole store.”. According to the source, the pop-up store opened on August 31, making notorious headlines on the internet due to massive fan queues across Toronto trying to get their hands on all the BTS merchandise they have. could.
The Sukoshi Mart announced the news of its temporary closure notice on Instagram, as the store ran out of stock, just two weeks after the store’s official opening date. The store is also set to reopen on December 31, fully restocked and with new concepts aimed at finally supporting the demand for BTS merchandise.
While this may be the first time an entire store has closed due to completely depleting inventory, it’s certainly not a foreign concept for BTS fans around the world to sell at. just about anything. Of official merchandising created by the members themselves on brand-endorsed products like Samsung phones and Louis Vuitton bags, BTS fans try to get just about anything with the so-called “golden touch” from the members . About two years ago, after BTS collaborated with famous South Korean brand Hyundai, the approved model for the Palisade SUV received an overwhelming number of orders, which made it difficult for Hyundai to follow the request for the car.
In a joke among fans, Jungkook has proven to be a particularly big figure when it comes to using his own “golden touch”, even selling fabric softener, toothpaste and the famous digestive drink, Kombucha after having drunk it live. The youngest member of BTS is also famous for often using small independent brands in his daily life, as was the case for f8kechemicalcluba small clothing brand that saw an instant surge in demand and followers on Instagram after Jungkook wore one of its full sets during a live.
This only serves as a lesson to any entrepreneur or brand partnering with BTS – don’t underestimate the power of BTS fans, and more specifically, the extent of their influence in the world.