Buy From a Black Woman is a non-profit organization founded in 2016 by Nikki Porcher that connects more than 600 black women-owned businesses across United States and provides a supportive community with the goal of helping their businesses thrive. Throughout 2021, H&M sponsored events such as the Buy From A Black Woman Inspire Tour and the BFABW Holiday Market which ran from November to December 2021 at the Times Square location of H&M. These events, which saw products from more than 50 black women-owned businesses sold in H&M stores across the country, exposed new customers to these Buy From a Black Woman member businesses.
“Over the past year, working with H&M, we have been able to shine a light on what it means when you believe in and support the communities that support you. The Black Woman Inspire Tour, The Business Accelerator, The Black Woman Holiday Market, these events have helped open the doors wider and we were able to show the world that black women are here,” said Nikki Porcher, Founder of Buy From a Black Woman. “I am thrilled to continue this partnership through 2022 and show why we believe black women are living examples of what is possible, not only when you believe in yourself, but also when you have the support of others. “a community that believes in you. When you support a black woman business owner, you support an entire community. H&M believes in supporting black women.”
Throughout 2022, H&M United States will continue to support Buy From a Black Woman through a variety of activities and support aimed at continued growth and success for business owners, beginning with a donation of $250,000. Starting this summer, H&M United States will once again sponsor the organization’s Buy From a Black Woman Inspire tour, building on H&M the United States brick-and-mortar channels and locations to highlight black women-owned businesses across the country. On the way to fall, H&M United States will continue to focus on sustainability in business by sponsoring the nonprofit’s Black Woman Business Accelerator program. This 10-week business training course includes a structured, expert-led online program to assist Black women business owners in the different ways they can grow, while providing an opportunity to access finance. Internally, H&M United States will sponsor both eligible colleagues who wish to join the Buy From a Black Woman directory and online network and will spotlight the nonprofit’s various ventures throughout the year.
“We are thrilled to enter the second year of our partnership with Buy From a Black Woman. Our relationship with Nikki Porcher and Buy From a Black Woman vendors have allowed us to witness the growth of these businesses in ways we could not have imagined. This partnership exemplifies the impact we want to have in empowering and building capacity in the communities where we live and work,” said Donna DozierGordonInclusion and Diversity Manager at H&M United States.
“After the success and impact we saw in our first year of partnership, we knew we had to continue and expand our support for Nikki Porcher and Buy from a Black Woman for 2022. Through our continued work together, we can further amplify their mission to uplift Black women, their businesses, and their communities,” said carlos duartePresident, H&M Americas.
To watch the trailer for “The Living Example” and see images from the announcement, click here.
For more information on Buying From A Black Woman, please contact:
E-mail: [email protected]
Customers can also donate here.
Support and learn about businesses owned and operated by black women here.
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H&M press relations
E-mail: [email protected]
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H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is listed on Nasdaq Stockholm. The business idea of H&M is to offer fashion and quality at the best price in a sustainable way. Besides H&M, the group includes the brands COS, Monki, Weekday, & Other Stories, H&M HOME and ARKET as well as Afound. H&M Group has 54 online marketplaces and approximately 4,800 stores in 75 markets, including franchise markets. In 2021, net sales were 199 billion Swedish crowns. The number of employees amounts to approximately 155,000. For more information, visit hmgroup.com.