LAUTERACH, Austria, June 15, 2022 (GLOBE NEWSWIRE) — On April 1, logistics company Gebrüder Weiss launched a cycling campaign titled “Cycling Around the World”, open to cyclists worldwide. Cyclists use an app to record and count the kilometers traveled until the end of September. The initial goal was to cover a total distance of 40,075 kilometers throughout the campaign – the same as the length of the equator.
The campaign goal was reached just 45 days after its launch. The Earth circled the Earth for the second time in mid-June, so Gebrüder Weiss set himself a new goal: to circle the Earth for the third time, covering a total of 120,225 kilometers. A reforestation project in Togo, West Africa, benefits from the sporting ambition of cyclists: for every 40 kilometers cycled, Gebrüder Weiss, in cooperation with campaign partner natureOffice, finances the planting of a tree . Two thousand trees will be planted now, and after traveling enough miles to circumnavigate the globe three times, the company forest will grow by 3,000 trees.
“We are delighted with the excellent reception given to the cycling campaign. We certainly thought that the participants would manage to circumnavigate the world together. However, we would never have thought that they would do it so quickly”, says Frank Haas , Head of Corporate Brand Strategy and Communication at Gebrüder Weiss.
“As a logistics company, we strongly support people who set sporting goals and make things happen on their own. The campaign also fits well into our sustainability strategy to promote environmentally friendly mobility. environment. Gebrüder Weiss has also been very close to cycling for many years, as a logistics partner for many cycling events,” says Frank Haas, explaining the idea behind the campaign.
Cyclists inside and outside the company are invited to participate in “Cycling around the World” until the end of September. Participants can choose from six challenges of varying lengths, covering distances between 60 and 6,000 kilometres. Gebrüder Weiss offers prizes for each challenge.
For more information on the campaign, visit: www.gw-world.com/cycling-around-the-world
About Gebrüder Weiss
Gebrüder Weiss Holding AG, based in Lauterach, Austria, is a global provider of comprehensive logistics services. The family-owned company employs nearly 8,000 people worldwide and has 180 company-owned sites. North American locations include headquarters in Chicago and offices in Atlanta, Boston, Dallas, El Paso, Los Angeles, New York, San Francisco, Montreal, Toronto and Vancouver. Growing and evolving with the needs of its customers over its long history, Gebrüder Weiss is also a pioneer in sustainable business practices having implemented a myriad of ecological, economic and social initiatives. Customized solutions with a single point of contact provide customers with an exceptional service experience focused on reliable and cost-effective solutions. www.gw-world.com
Karolyn Raphael, marketing winger
Gebrüder [email protected]
Image 1: The Gebrüder Weiss corporate forestry project in Togo
The Gebrüder Weiss corporate forestry project in Togo, West Africa: a tree is planted for every 40 kilometers cycled as part of the “Cycling Around the World” campaign.
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The Gebrüder Weiss corporate forestry project in Togo