International headquarters

Conservatives offer alternatives to optimistic demolition


Georges Nikolajevich

At its July 26 meeting, the City of St. Louis Preservation Council heard testimony regarding the proposed demolition of the Optimist International Headquarters building (s) located at 4490-4494 Lindell Boulevard in the Historic District of Central West End, where developers are looking to develop a 150-unit building.

The hearing was an appeal against the rejection of the demolition project by the Bureau of Cultural Resources. In 2013, the CRO commissioned a survey and appraisal of 2,300 Mid-Century Modern (1945-1975) buildings in St. Louis, 50 of which were deemed highly significant. The original part of the Optimist property, located at the corner of Taylor Avenue and known as the “Pavilion”, which was built in 1961 according to plans drawn by the famous St. Louis firm of Schwarz & Van Hoefen, was listed in the 2013 Survey as a High Merit Building that is individually eligible for listing in the National Register of Historic Places, and
was among the 25 most important of the 2,300 buildings studied.

Following lengthy testimony at the July 26 hearing, the question was put, first on a motion upholding Cultural Resources’ refusal, followed by a motion to allow the appeal and authorize the demolition, which was not passed. Both motions were tied up, and the matter was postponed for further deliberation at the next Preservation Council meeting on Monday, August 23.

The architectural context along Lindell Boulevard, particularly in the three-block section between Newstead Avenue and the Kingshighway, is rich, diverse and unique and must be respected. Notable examples of the wide variety of high quality buildings of various types and eras in the immediate vicinity of the Optimist site include: 4401 Lindell-Cathedral Basilica St. Louis (1908, Barnett, Haynes & Barnett); 4440 Lindell-Pierre Chouteau Apartments (1929, C. Odenwald); 4445 Lindell-Chancery of the Archdiocese of Saint-Louis (1962, WA Sarmiento); 4501 Lindell-Lindell Terrace (1965, Gyo Obata); 4510 Residence of Archbishop Lindell (1891, C.
Jungenfeld); 4545 Lindell (2010, Louis Sauer); 4600 Lindell-Saint Louis Woman’s Club (1895, Grable, Weber & Groves); 4625 Lindell- City Bank Building (1971, Wedemeyer, Cernik & Corrubia); 4931 Lindell-Chase Apartments (1921, Preston J. Bradshaw); 4943 Lindell-Chester Apartments (1921, Preston J. Bradshaw); 4950 Lindell-St. Regis Apartments (1908, George H. Kennerly); 212 N. Kingshighway-Chase Hotel (1921, Preston J. Bradshaw); and 114 N. Taylor-Grant Medical Clinic (1938, Harris Armstrong)!

Georges Nikolajevich

Our aim is not to thwart new development activities, but rather to encourage a more sensitive design that would both preserve buildings of merit and contribute to the rich architectural heritage and distinguished character of Lindell Boulevard. and the center-west. Thus, the supporters of the preservation of the “Pavilion” proposed an alternative approach to the redevelopment of the Optimist site which would allow the corner building to be preserved by integrating it into the base of a new structure, while allowing the development of 150 apartment units in a new tower on the eastern part of the site. This suggestion was summarily rejected without consideration by the potential promoter.

Georges Nikolajevich

The question boils down to the question of whether the well-documented justification supporting the preservation of the architectural heritage of Saint-Louis will prevail in this case, or will it be discarded to accommodate the development of a generic building of the type proposed? This important decision rests with the members of the Preservation Council. We think the answer is clear… the building must be preserved.

Georges Nikolajevich

James Dwyer
Chairman, Central West End Association Planning and Development Committee

John C. Guenther, FAIA, LEED AP
President, Society of Architectural Historians, St. Louis Chapter

Michael R. Allen
Director and Architectural Historian, Preservation Research Office
Senior Lecturer, Architecture, Landscape Architecture and Urban Design, Washington University

Andrew B. Weil
Executive Director, Landmarks Association of St. Louis

Illustrations by George Nikolajevich, retired Cannon Design alumnus.

NextSTL – Optimist replacement comes before Preservation Council

Lux Living’s proposal to replace the Optimist buildings in Lindell and Taylor.


Rodney N.

The author Rodney N.